Text Shopping

A new breed of telemarketer is evolving. This one will not call you at nay hour,    nor will it spend a long time trying to convince to purchase a product. No, this telemarketer comes in the form of ads in magazine, newspaper and TV. Even if it is in a non interactive form, it is none the less persuasive and tempting. All you would have to do is pick up your phone and order the product via SMS.

Undoubtedly this is, a marketing ploy directed towards impulse buyers who just can resist the temptation of a good offer. Even if you are not an impulse buyer, you won’t be able to deny that SMS shopping makes the process easier. It works like this; most ads found in the newspaper and seen on TV carry texting codes that allow a customer to order a product via SMS. Pretty persuasive, given that you don’t need to spend time on the phone talking to agents; now, your order is just a Text Message away.

The only call you will have to make is when you register your number with a Text Marketing Company of your choice, then you can enjoy unlimited purchases via text messaging. After you have placed an order, your purchase is then charged to your credit card then, the product is shipped to you.

At the moment, marketing companies are sold on the idea of SMS purchasing. It will not be long until we see text codes on magazine ad and ordering will be as easy as typing a few detail on you phone.

Posted in Text Messaging  on April 20, 2008 - 3:31 am by admin  |